We always found it strange the Huffington Post was unprofitable, what with the Web juggernaut's traffic growth, editorial accomplishments and army of unpaid writers. It turns out HuffPo's investors thought that was weird too. Time for a new ad man.

Gregory Coleman was hired in February to run AOL advertising network Platform A. Two weeks later, the CEO who hired him was out; two months after that, Coleman's own departure was announced. But at least AOL made it worth his while.

Quietly ousted last August after seven years at Yahoo, former ad-sales chief Gregory Coleman has been hired as CEO of ad-targeting startup NetSeer. Coleman's main job at Yahoo was to protect chief sales officer Wenda Harris Millard from meddling managers while she generated revenue. Millard left for a new gig as a president at Martha Stewart Living Omnimedia last June, giving the company enough time to see exactly how valuable Coleman was. At NetSeer, he won't have to deal with meddling, indecisive bosses any more — he's earned the right to be that meddling, indecisive boss.

This morning, Microsoft CEO Steve Ballmer made the usual polite noises about "integrating" Yahoo's management into Microsoft. The reality? Come on. They're all fired, except for the geeks. If Microsoft had any respect for current management, they would have negotiated a friendly deal instead of launching a takeover. Most of the executive suite will be gone, I bet, within six months if the takeover succeeds. Here are the details on who's in and who's out, starting at the top.

Rumor among the tech press corps is that Yahoo was set to hand the announcement of Sue Decker's big reorganization to Miguel Helft of the New York Times. It's a standard move, when a company has delicate personnel matters to unfold, to find a friendly, prominent outlet, and hand them an exclusive in exchange, it's hoped, for kinder treatment. But the PR strategy, executed by a department that's seen considerable turnover recently, failed. Unfortunately for the Times, but fortunately for our readers, Valleywag broke the news of Decker ally Hilary Schneider's rise and sales chief Gregory Coleman's fall, while AllThingsD reported other details of the reorg. The Times, a day late, now has a mostly inoffensive report. The story doesn't say this, however: You read it here first.

Victory is sweet. Redoing the org chart so suit your whims? Even sweeter. While Yahoo president Sue Decker may not have the CEO title yet, thanks to a sweeping reorganization, she has practically all the power. Kara Swisher at AllThingsD got a copy of Decker's memo to the staff. As we reported earlier, Hilary Schneider is running all of sales — in fact, anything that even vaguely looks like sales — and ad-sales chief Gregory Coleman is out. What's more fun, though, than that confirmation, is trying to figure out what functions don't report to Decker now. As best we can tell, the outliers, left to cofounders Jerry Yang and David Filo, include legal, HR, finance, and tech. The full memo, after the jump.

On AllThingsD, Kara Swisher has the scoop on some minor personnel moves at Yahoo. But surprisingly, the reporter who's normally so plugged into the mess at Yahoo may have missed the big news. One tipster claims that Gregory Coleman, the longtime head of sales, is on the way out, to be replaced by Hilary Schneider, who currently runs Yahoo's e-commerce businesses, such as they are. The ad salesforce is supposed to get the word today, with the official announcement coming tomorrow.