I kind of hate everything about Aryan Youth clothier Abercrombie & Fitch from their blandly preppy duds to their lame publicity stunts. But, guess what? There is one stunt that always works: hiring a jillion hot boys to pose shirtless in front of their newest store.

Yes, Fashion Week doesn't technically start until the stroke of midnight, when the city will use Anna Wintour's cold magic to transform itself into a place of model parties, runway shows, and clothing presentations. But before women's wear takes over, let's give the men an equal opportunity to shine. It's only fair, right?

To prove just how rich and famous and European she is, Kate Moss is currently on vacation in the south of France and jumped off a yacht—topless. Over there, it's nothing major, but in puritanical America this is horribly scandalous. Toplessness! In public! How dare you!

It's Friday afternoon and if you're like me, this is a good time to stare at some shirtless men for no good reason. Yesterday Abercrombie & Fitch dispatched 101 hotties to the Champs Élysées (which is how you say "outdoor mall" in French) to celebrate the opening of its Paris flagship. That's at least 606 individual abdominal muscles! Never before have I ever wanted to be in a place so badly.