Last year, actress Blake Lively launched her very own shoppable “lifestyle” website called “Preserve.” What began as an inscrutable, MySpace-style GOOP imitation quickly deteriorated into something more sinister, with Blake posting again and again about her longing for the Antebellum South.

Gwyneth Paltrow, the taut, kale-filled stomach behind upscale lifestyle brand GOOP, was rejected as an editor for Yahoo Food, the New York Times reports, in an article that also broke the news that Yahoo Food exists.

Gwyneth Paltrow threw a casual party Thursday night in Los Angeles for Obama and several hundred of her closest friends, noting in a speech to her guests that the president is progressive, and also hot.

Gwyneth Paltrow loves the Jewish high holidays, and she's starting her 5775 with some new underwear...and a subliminal message.

Preserve is actress Blake Lively's "lifestyle" blog that "honors the future, while having a love affair with the past." Preserve is home to a fictional essay titled "Flower Beards: Summer's Hottest Trend? Or a Death Sentence? A Story By Sir Willups Brightslymoore," which is about a man being beaten to death. The target audience for Preserve is the ghost of Felicity, American Girl doll. Preserve is completing its third week of public existence. Preserve is the most disturbing site on the web.

As actress/guru/collection of abdominal muscles Gwyneth Paltrow works through a split with husband Chris Martin, her aspirational lifestyle brand appears to be consciously uncoupling with a whole lot of money.

For those who don't know, Gwyneth Paltrow, the world's most perfect human and Beyonce's best friend, has a newsletter called Goop. It's filled with insight on how to be perfect and live your life exactly how the mother of two children named Apple and Moses lives her life.

The punchline you have been waiting for since Gwyneth Paltrow launched luxury lifestyle cult GOOP has arrived: Now introducing THE GOOP CLEANSE, a Paltrow-branded digestive cleansing kit.

New York City's great, except for one thing: There's no easy way to know exactly what establishments Gwyneth Paltrow patronizes when she takes human form and roams among us. Thankfully, her luxury lifestyle guide Goop just came out with an iPhone app.

Gwyneth Paltrow's GOOP garden plan raises eyebrows. Leo and Bar Rafaeli break up. Lindsay Lohan's probation report says she was secretly drunk this whole time. Thursday gossip catches Miley Cyrus' attention.

The GOOP mistress herself, Gwyneth Paltrow, returned to reprise her role as substitute teacher Holly Holiday and she taught everyone about how to get dirty. Gwynnie isn't my idea of a sexy, but this was another successful appearance.

Everyone's favorite working mother, nü-British will-o'-the-wisp Gwyneth Paltrow, has released upon the world a new issue of her GOOP newsletter, with a big section about kids clothing. What kind of garments should you buy for your growing child? $82 pajamas of course!

In a new interview with Harper's Bazaar UK, the expat actress says that people mock her and her lifestyle website/newsletter Goop because "[a]ny time you do anything with any degree of sincerity, people make fun of you."

Unsurprisingly, as she is the world's most perfect person, Gwyneth Paltrow really gets how hard it is to be a working parent. Luckily she's decided to document a typical mothering day in her newsletter Goop, for our benefit.

This Tuesday, Gwynnie guest stars on Glee as a substitute filling in for Mr. Schue. EW.com has video of her teaching the Glee club a lesson by performing Cee-Lo's "Forget You." Who knew her Goop could move so good?

From time to time on Gawker we stop to look at what Gwyneth Paltrow is eating. It's a lot! Though, like most people who seek comfort in bad foods, it does not cure her problems. She is still very angry.

Celebrated actress and angelic very expensive lifestyle guru Gwyneth Paltrow has been filming a movie in Nashville, TN and has been touring the sites for her website, Goop. Her favorite thing? All the fried food! Really! Believe her! She's normal!

Did you see Gwyneth Paltrow on the Tonight Show tonight? We just watched it and can't figure out what the hell was going on with her legs in the first segment!

[Gwyneth Paltrow arriving at a hotel in foggy Londontowne; image via Splash]