Death Of The Brand Extension?
Ryan Tate · 07/07/08 08:04PMCondé Nast confirmed tonight it will shutter Golf For Women magazine, seven years after buying the Golf Digest spinoff from Meredith Corp. Ad pages were off 7 percent through the July issue and there's been significant turnover on the business side. Meanwhile, also at Condé Nast, Men's Vogue is looking gaunt. Is the magazine brand spinoff an endangered species? After all, a variety of teen-themed brand extensions threw in the towel on the concept two years ago, including Teen People.