Event-planning site Going.com created Naughty Gifts for the Facebook platform last summer, hoping the app would bring traffic to the site. But instead, a lot of users have come and gone. The company says Naughty Gifts has gathered 4 million Facebook users, predictably including my boss. [Ed.'s note: Come see me in my office, Carlson.] Going.com, however, hasn't seen a commensurate benefit from all that attention, with less than 250,000 monthly visitors according to Compete.com. So what's a startup to do?