going-through-changes

Jargon Tweak Saves Magazines

Hamilton Nolan · 10/01/10 09:48AM

Adios, "Magazine Publishers of America." Hello, "MPA—the Association of Magazine Media." The name symbolizes "how readers can engage with magazines...through nontraditional means like Web sites, mobile devices, tablets, events, social media, books, retail presences and even branded merchandise." Oh...clearly.