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Defying online-ad supremacists, Super Bowl most lucrative ever

Jordan Golson · 02/04/08 05:18PM

So much for the death of television. 97.5 million people, a Super Bowl record, watched my beloved New England Patriots lose to the New York Giants, according to Fox. 107.5 million people watched the last half-hour of the game, besting the 106 million that watched the final episode of M.A.S.H. Television advertisers, who paid $2.7 million for each 30-second spot, definitely got their money's worth. Altogether, they spent $156 million on the five-hour game. It takes Google three days to make that much money.

Tech ads from the Super Bowl

Jordan Golson · 02/03/08 11:37PM

While none of these can match the drama of Apple's 1984 ad — or the actual football game — a few of this year's crop of tech ads made me laugh. Check out these clips from Dell, GoDaddy.com, Cars.com, CareerBuilder, E-Trade and more.

The 10 most memorable tech Super Bowl ads

Nicholas Carlson · 02/03/08 08:00AM

Behold the best tech ad in Super Bowl history: Apple's "1984" ad, which cost $1.6 million to make and run, and only aired nationally once. The following nine ads, while perhaps not as iconic, are all fascinating in how they seek to make the mysteries of tech compelling to the masses.