god-its-just-too-much

5WPR Busted For Even More Blog Fraud; Uses Apology As Slimy Sales Pitch Opportunity

Hamilton Nolan · 07/11/08 10:50AM

At the risk of sounding earnest, there is simply no end to the incompetence and ethical failure at 5WPR, profane superflack Ronn [sic] Torossian's comically inept PR firm. FailedMessiah.com finds 11 more fraudulent, sock puppet blog comments, dating back to last month, that came from the IP address of the home computer of Juda Engelmayer, the 5WPR VP already busted for one earlier fake comment. I guess the evidence has now become overwhelming enough that Ronn himself has issued a statement-possibly the most laughable, inadequate apology-turned-sales pitch I've ever heard from a PR guy:

Caustic 5WPR Employee Pimps Own Wedding Out To The Media

Hamilton Nolan · 07/01/08 01:40PM

Back in March, we wrote a long post about incompetent superflack Ronn [sic] Torossian of 5WPR calling his former HR director Melissa Weiss a "stupid cunt," and being generally disreputable. The lone defender of Ronn in that case was one of his employees, Christine Garabedian. She wrote in to say Ronn is a great boss, and called (the victim!) Weiss a "jealous" single girl, ending with, "PS Melissa I just got engaged- Now are you even more jealous of me :)." LOL! At the time, several people urged us to go after Garabedian for her meanness, but we refrained, because she seemed like a peripheral figure. Well, we tried. But now she's out there pitching her own wedding to celebrity magazines as a "great story." Poorly! Oh, this is just pure gold: