Dumb Magazine to Let Dumb Readers Write the Whole Thing
Hamilton Nolan · 01/09/12 11:40AMAs the recession and the popularity of the internet ground away at the traditional magazine world like the opposing teeth of a hungry beaver, everyone has had to make adjustments. Some had layoffs. Other cut back on pages. Still others turned to outrageous promotional gimmicks. But Ladies Home Journal may have hit on the most transformative idea of all: just have readers write a bunch of crap and then put that crap in the magazine instead of whatever other crap your own writer were writing, in the past.