THR readers today likely took notice of a full-page, back cover ad trumpeting a once-in-a-lifetime opportunity to possibly maybe rub shoulders with Hollywood's foremost detonative dreamweaver, Michael Bay—plus the entire cast and crew of Transformers 2!—at The Happy Ending Bar and Restaurant in Hollywood. As if that wasn't reason enough to swing by, the entire event is a fundraiser benefiting the Spondylitis Association of America. It all comes to you courtesy of the Bay-loving folks at TransformNate.com. Who are they? What's Spondylitis? Aren't happy endings for Thai massage parlors? All good questions. Let's start with the first: TransformNate.com is...well, let's Nate explain!

Above, Cameron Diaz selflessly decides to dispose of a stack of scripts for projects she's passed on by dumping them in a recycling bin. It may not seem like a lot, but if every $15 million-per-picture actress were to do the same, the cumulative effect would be enough to neutralize a weekend's worth of emissions produced by a lesser-enlightened starlet's commute to and from Winston's in a Range Rover. Answer the call.