Good, the do-gooder magazine founded by a rich young trust funder in order to raise money for charity, is, of course, a business failure. Because who wants to read that kind of magazine, really? Last time we pointed this out, angry commenters said we should give props to Good founder Ben Goldhirsh for putting his inheritance towards a worthy cause. We do! But that doesn't mean we would pay a nickel for his magazine. Clever riposte: Good is now going the Radiohead route by letting you pay whatever you want for a subscription. Ugh, is there some kind of moral imperative now? All the subscription money goes to a charity, which you can choose. You're definitely a bad person for not subscribing now. But! You can't in fact only pay a nickel; the lowest price offered is $1! Outrageous. But pay $20, and your subscription comes with a year's free admission to Good parties. I've been to one of those and let me tell you my friend, their desserts were mad off the hook. So pay $20, go to the next party with a spare bag, and you have gourmet cookies for a month. Everybody wins. Except the magazine, which will continue its inevitable slide towards bankruptcy (sorry). [via FBNY]
