Chip Conley of boutique hotelier Joie de Vivre likes to use specific magazines as inspirations for his hotels. After he's picked a magazine, he and his staff then come up with five adjectives that describe the mag, and by extension the hotel concept. For example, the buzzwords associated with a hotel ostensibly inspired by National Geographic Traveler were "enchanting, international, cheerful, bohemian, eclectic." Another is equal parts Giant Robot and Lucky: "inventive, warm, optimistic, practical, quirky." Yet another property takes Wired as its muse, though your guess is as good as ours as to their keywords. Saddest of all, though, is San Francisco's Phoenix Hotel: