Last night the company formerly known as Nerve Media held a party held in the Nerve offices to celebrate the launch of a third online magazine and to unveil their new corporate name: Material Media. Great name for an online company, right? But while they were able to come up with a new name for their empire, they couldn't settle on one for their new green-lifestyle site. No name means no URL. And no URL means no real launch. The mock-ups projected on the wall looked kinda nice though. Nikola Tamindzic and I showed up for the free hooch and the rumored absinthe.