On Thursday, TIME magazine was shocked once again to discover that humans who were born around the same time are suddenly becoming adults around the same time. In the millennial-centric cover story of the May 20th edition, titled “The ME ME ME Generation” (alternate title: Some Things About Millennials Are Great and Some Things About Them Are Bad But Pretty Much Nothing About Them Is Interesting When Committed to Ink In the Fashion of this Article I Now Realize), author Joel Stein observes that the past few decades' beautiful crop of young people may be “the last large birth grouping that will be easy to generalize about." Of course, this statement disproves his point even as he makes it. (Stay tuned for Post-Millennials: The Un-Generalizeable Generation.)

When he's not defending Sarah Palin from hypercritical monsters, Washington Post Writers Group columnist Ruben Navarrette Jr.'s hard at work offering "new thinking on many of the major issues of the day." Yes, that's right: "hard at work." Oh, you say you don't understand what that phrase means? You must be a millennial.

Today we looked at misty-eyed and Dolores Umbridgian newspaper thinker Peggy Noonan, the Lisa Frank of political writing, and how she is terribly scared of young people. This angered one young millennial.

The Hoff is back: A&E has picked up a reality series starring David Hasselhoff and it's gonna be huge. What do you think the show's about? Drinking? No, unfortunately. It is about his David Hasselhoff's beautiful daughters.

The fakest job corporate America ever created was "Branding Consultant"—until now. Meet Anne Loehr, a "business coach" who will (for a small fee) explain the mysteries of "Generation Y" to a corporate audience. She knows your soul, kids.

Coddled by close-hovering helicopter parents, Generation Y (of which I'm a proud member) is incapable of taking initiative. (This very post was "suggested" by Owen Thomas, yet I get to take all the credit.) We never had to struggle up multiple hills, in the snow, to get to school, so we lack any true sense of accomplishment. To help managers deal with our overweening self-importance, BusinessWeek has come up with a bullet-pointed Generation Y workplace survival guide. No, it doesn't include anything helpful, like how to use Facebook or Twitter as management tools. It does suggest exactly the kind of boss behavior Gen Y will see right through, once we learn to recognize it. So how do you know if your boss is trying to game you into productivity? Here are the signs: