The weekly edition of Variety officially awards its Showmen of the Year honor, the most coveted recognition in all of showbiz trade journalism (and yes, that includes Var's Billion Dollar Director Day celebration), to Sony's Michael Lynton and Amy Pascal, an occasion necessitating the purchase of full-page tribute ads by any talent, producers, or agency ever hoping to get a movie made at their red-hot studio. While none of the ads make direct mention of Pascal's ceremonial bepenising by the publication, this minimalist, phoned-in-by-someone's-unimaginative-assistant offering by Spider-Man's trio of Tobey Maguire, Kirsten Dunst, and Sam Raimi (really, couldn't someone have thrown some spider-related clip art on there?—click the thumbnail to enlarge) nods to the co-president's honorary gender reassignment, a little in-joke that only those who've generated billions in box office grosses can get away without fear of career reprisals.