geeks-gone-plastic

Seth Godin, action figure

Mary Jane Irwin · 12/28/07 07:00PM

It's not every day that a Silicon Valley titan is cast into 5.375" of plastic. Marketing guru Seth Godin unearthed the real secret to self-evangelist success: Get yourself turned into an action figure. There's no better way to promote your name than to sell yourself for a mere $8.95 to every wannabe entrepreneur looking for a false idol to consult. Oddball toy store Archie McPhee has recreated Godin's baldpated goodness, complete with mismatched socks and a Little Book of Marketing Secrets. If only it carried the full line of self-promotional cultmongers, we'd finally be able to pit Godin, Guy Kawasaki, Jason Calacanis, and Robert Scoble against one another in a battle for biggest ego — right before Megatron decapitates them.