gawker-media-promotion

Favre Scandal Breaks Through to Today Show

Christopher Mascari · 10/13/10 11:00AM

Deadspin's exclusive story about Brett Favre has been on fire the past week. The scoop by Gawker.com's sister (brother?) site has attracted more than 1 million readers since it was first published and continues to attract national media attention, including an appearance by Deadspin.com editor-in-chief AJ Daulerio on the Today show (see above).