"Who you know is everything in the media biz. Second in importance is letting others know you know. Name-dropping is an art form that can take years to perfect... if the person is truly famous, never overtly say that you know them, you've spoken to them, or they're a friend. Instead, gracefully weave in a mention of something they said." That's from the Gawker Guide To Conquering All Media, out now from Atria Books! And you know, coincidentally, that is just what Maer always says! He was there! Nikola Tamindzic recorded the moments for whatever sick posterity might want it.