As you know, Google is the world's most frugal company. So they must have really thought the founders of the now-flailing iPhone app Color were on to something when they offered to buy the company for $200 million earlier this year.

The Way We Live Now: Frugally. Frugality is the new "Buzzword," for both rich and poor! It makes rich people sound good, and for poor people...well, it's necessary, really. Doesn't mean you can't be fabulous, though! The rich, we mean.

Last Friday the New York Times sent out a memo telling staffers it's cracking down on expenses across the board. Sunday it published Maureen Dowd's (expensed) account of three days at Canyon Ranch resort. Huh: