This year, snack company Frito-Lay debuted a new, 100-percent biodegradable bag for their multigrain Sun Chips. The only problem: The new packaging is ten times as loud as regular chip bags. Luckily, The Wall Street Journal is on the case.

Snacks: are you purchasing a sufficient percentage of yours from the Frito-Lay brand? If you're a woman, the answer is probably no. But don't worry, ladies; neuromarketing targeting your hippocampus will change that soon.