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Revver shares a million in revenue with video producers

Tim Faulkner · 09/13/07 02:33PM

Online video platform Revver announced it has paid out $1 million dollars to video producers from its ad revenue sharing program, just in time for its one year anniversary. That puts Revver's total revenue at around $2-$2.5 million, since it splits fees 50/50 after paying 20% to a distributor. Sounds great. But it doesn't prove that Revver has a sustainable, profitable model—not after the year it's had, losing key staff, being banned from MySpace, losing LonelyGirl15 and several other notable video producers like Ze Frank and Ask A Ninja, and a rumored buyout. Why?