Sometimes the scent of desperation just rolls off the newspaper industry in great waves. The Dallas Morning News, like every other paper, has not been doing well. Their new strategy to get back on track: "a free, one-section version of the paper for home delivery aimed at nonsubscribers who are short on time." Ha, they're not short on time, they just don't want to read your stupid paper! The free version will go to "affluent" neighborhoods. So the company will pay to produce a dumbed-down version of its own poorly-selling paper and deliver it, thereby cannibalizing its own declining circulation and giving a big "fuck you" to not-wealthy readers all at once. It just might work! [DMN]