Bruce Judson has a long-held reputation as a successful Internet marketer and business leader. So why is his new venture, Free for Today, so lousy? Judson cofounded Time Inc.'s storied Pathfinder website back in 1994. At the time, it was a groundbreaking media portal, unlike anything else on the Web. He's written popular business books about the Internet. He's founded several Internet businesses. He's been profiled in the Wall Street Journal and Advertising Age. Judson even holds a senior faculty fellow position at the Yale School of Management. But Free for Today has all the marketing finesse and business savvy of a low-brow, late-night infomercial.