folding

'Blueprint' Folds, Very Few Mind Particularly

Maggie · 12/10/07 11:20AM

Bid adieu to Martha Stewart Living Omnimedia's Blueprint magazine, according to a memo just sent and to Fishbowlny. Apparently no one read the thing. Not surprising, considering its title, which always invoked to us an awkward how-to-be-fulfilled guide for the 25-45 architect set, rather than the "fresh, fun guide to personal style" it purportedly was. A memo sent to employees this morning says the last standalone issue will be next year's "January/February" issue. "There will be a reduction in staff associated with not publishing Blueprint as a full-frequency magazine, but we expect to re-assign a core team of employees to existing businesses and new projects at MSLO." Lucky ducks! "We believe Blueprint will be more sustainable if leveraged as part of the established Martha Stewart Weddings franchise. Both appeal to women at a similar life stage and we believe this strategy will allow us to better take advantage of the synergistic relationship between the two publications." Synergistic! Leveraged! Sustainable! Franchise! Ah, the empty marketing buzzwords used to confuse the recipients of bad news.