Poietic Studio is a London firm that describes itself as "a multidisciplinary practice with backgrounds in interactive & spatial design, art & engineering." But after seeing this video of its new Floating Orchestra product—which lets you use your iPhone to conduct 19 levitating spheres, each its own instrument that increases in volume as it physically rises—I'm more inclined to say it's one hell of a badass invention company and just leave it at that. [via BuzzFeed]