The Yogurt Wars Will Not End Until Every American Is Eating an All-Yogurt Diet
Hamilton Nolan · 07/02/12 09:53AMThe battle for the heart and soul of America's yogurt preferences is a marketer's version of brutal and ceaseless trench warfare, as you, the consumer, are bombarded by wave after wave of new yogurt product from a mind-blowing variety of yogurt factions, all hoping to deluge your taste buds with just the right yogurt flavor to make you a yogurt addict of their own particular yogurt variety. Are you ready, America—for more yogurt?