The marketing squad behind Robert De Niro's latest film may not have an especially well-developed touch with movie posters, but you can't say it isn't getting its money's worth with the brilliant new cross-promotion, "Righteous Kill Tuna — Only at Nobu!" While the summer's blockbuster superhero crop nickel-and-dimed their way through Happy Meals and Whoppers, De Niro and restaurant's London outposts ventured waaay outside the box recently with high-priced helpings of the rare Atlantic bluefin tuna — a species that activists contend has been overfished to the point of near-extinction and which Nobu should apparently know better than to serve:

Wealthy unicorn-loving rainbow-surfer Jeffrey Chodorow is closing his fishtastic venture WIld Salmon at the end of the month. Why? Well, it was swimming upstream from the start. (Zing!) Though the fish actually wasn't all that bad, the concept was fatally flawed. Like Chodorow, the restaurant was oversized, lacked nuance and ultimately was unpalatable. [Eater]