The punchline you have been waiting for since Gwyneth Paltrow launched luxury lifestyle cult GOOP has arrived: Now introducing THE GOOP CLEANSE, a Paltrow-branded digestive cleansing kit.

"PR News Channel." If you look closely, you can detect a contradiction in that name. But that didn't stop the launch of the new, highly craptastic site PRNewsChannel.tv, which aspires to be the "YouTube for Businesses." At the moment, it's more like the "YouTube for people who don't like to watch much at all." It will supposedly grow into a repository of video news releases; let's hope that it is driven into nonexistence by the sheer weight of its own inanity before that happens. After the jump, one of the few videos available on the site right now: "How to Take Konsyl Fiber Shake It!" It's oddly hypnotic.