RockYou's secret rate card for Facebook apps
Owen Thomas · 08/27/07 04:33PMThose who can't do, teach. And those who teach, when it comes to Facebook, are charging handsomely for the privilege. RockYou, a maker of Web "widgets," those Web pages in miniature that clutter up blogs and MySpace pages, has not, apparently, figured out how to make money directly off of the Facebook apps they've created like Super Wall and Zombies. The Sequoia Capital-backed startup has, however, figured out how to make money from Facebook app developers. How? By charging them to sign up users by advertising their apps on RockYou's Facebook apps. The fee? Half a buck per user. It sounds like the perfect Ponzi scheme: As long as venture capitalists and clueless big companies are overpaying for startups based on the number of Facebook users they've signed up, it should work brilliantly. After the jump, slides from RockYou's pitch to fellow application creators.