Demonstrating once again that invoking the sacred phrase "Passion of the Christ money"
will help even the most committed of Hollywood heathens find God faster than a persecuted heiress marching towards her maximum-security Calvary Hill, Universal is contracting some Real Live Christians to help them sell Even Almighty, The Most Expensive Comedy Story Ever Told, to the "religious" audience. The LAT reports on how the studio plans to get arm-deep into America's church collection boxes: