It's the oldest trick in the book: disarm your enemies with faux-dumbness and then stab 'em in the back while they're making fun of you—and also rake in some cold hard cash while you're at it. Today's USA Today fluffernutter sandwich about 55-year-old Cosmo girl Kate White is an object lesson in how this is done. On the "dumb blonde" front: "Cover lines on Cosmo are paramount, because they help sell, in a good month, 2 million copies on newsstands alone. On the upcoming August cover, which she's still massaging, White points to one—'Erotic sex!'—that she says is a grabber. 'We've used the word 'sex' in a lot of combinations, but we've never said 'erotic sex' before. I like the idea of the reader going, 'Oooh, erotic sex,' 'White says, a gleam in her eye." Heh. But watch out! This lady is actually sharpening her knives when you think she's sharpening her eyeliner pencil. Oh: and sticking them into Bonnie Fuller.