NYU sociology prof Eric Klinenberg wrote a 2002 book about the 1995 heat wave in Chicago. As a result, he now returns with the inexorability of fire hydrant photography every summer, repeating the same statistics and advice for each round of reporters looking for a heat-specific talking head. NPR's On the Media asks the "media darling" how he deals with the repetitive notoriety of answering the same questions every year, then vanishing into obscurity for another nine months: