The Lady Gaga Endorsement: Polaroid, Monster Cables, and _______ ? Foster Kamer · 01/09/10 12:45PM Will Lady Gaga supersede athletes as the new go-to endorsement deal? The Gags is gonna be the "Creative Director" of Polaroid, who revitalized the brand by dying and getting awesome investment capital. She's also got her own Dr. Dre headphones.