Kristin Cavallari, whose debut book Balancing in Heels hits shelves this actual month of our lives, has a jewelry company. That jewelry company is called—for reasons I never dreamed of knowing 403 days ago—Emerald Duv. What does that mean?

Future published author Kristin Cavallari announced on Instagram yesterday that her jewelry company Emerald Duv is having a “huge blowout sale.”

As anyone who pays attention to Kristin Cavallari news on a daily basis knows, Kristin’s jewelry company is called “Emerald Duv.” What we haven’t known—until today—is how “Emerald Duv” is supposed to be pronounced.

Kristin Cavallari is currently “working on some good stuff” for her mid-priced jewelry line Emerald Duv, according to the Twitter account associated with the brand (@EmeraldDuv1).

Kristin Cavallari’s jewelry line Emerald Duv, pronounced “??”, is awash with new developments lately. Yesterday, the brand announced it was setting something on fire. Today, Kristin herself declared that Emerald Duv is selling hats now.