edginess

Tattoo Edginess Declines In Inverse Proportion To Tattoo Popularity

Hamilton Nolan · 10/28/08 08:43AM

Remember when tattoos were edgy? Probably not, unless you're old enough to remember when, say, Williamsburg was edgy, and in that case we're tired of hearing from you. The point is that the declining edginess of tattoos is a natural barometer for the declining edginess of our weak-ass American society in general. And by that measure, we are weaker than ever. Hello, user-friendly chains of soothing tattoo parlors in malls! Even though more than a third of youngsters now have tats, it's occurred to the marketing geniuses that the untapped, un-inked market is huge! Sure, teenagers all have Chinese characters spelling out "I AM GAY" (don't tell them!), but what about timid suburban middle-aged moms? Enter several new investor-owned chains of mall-based tattoo shops, where anyone will feel perfectly safe getting a star on their butt while their husband browses the Sports Authority: