While South Park was busy crapping all over addictive "free-to-play" mobile games designed to entice you into spending dumptrucks full of money for the full experience, they also managed to hit the alcohol industry with some of the splashback. This poop metaphor is breaking down fast, so here's what actually happened:

Industry drones filing into their offices this morning were greeted with not quite your run-of-the-mill THR cover, but rather the somewhat startling, full-color image above. It all comes courtesy of the Belvedere Vodka company, as envisioned by photographer Terry Richardson. And while it took us a good ten minutes to figure out the connection between a trades publication, smooth spirits, and a Mischa Barton-esque woman reapplying lipstick shortly after having made acquaintance with an unidentified man's crotch, it suddenly dawned on us: Now that the For Your Consideration season is over, the For Your Appreciation ads are right there to take its place.