"Second Life is like a giant porno. All people do there is have sex." — Baris Karadogan, a partner at VC firm ComVentures, speaking after a panel on digital goods. What, pray tell, are visitors to the ComVentures-backed, nightclub-themed vSide world going to be doing? [Orrick}

As MySpace was to social-network pioneer Friendster, Doppelganger Studios hopes vSide, a virtual world which launches today, will be to Second Life: A hipper, slicker, music-focused copycat. It's even raised $11 million in venture capital to fund its quest to supplant the 3-D-environment pioneer. [Worlds in Motion]