Why Are We So Obsessed With Sales?
Gabrielle Bluestone · 12/02/13 07:18PMThis past weekend nearly 150 million Americans braved Black Friday — literally a deadly holiday — spending at least $57 billion dollars in pursuit of the sale. And yet evidence suggests that the idea of a sale price is largely artificial. So why do we have such a Pavlovian response whenever the word "doorbuster" is used?