Coach Brand Teaches Students How To Be Dirty Shills
Hamilton Nolan · 05/05/08 03:12PMHunter College, the luxury brand Coach, fraudulent PR campaigns, and dishonest corporate collaboration with academia are the topics of the day today. Important topics! Adweek has just come out with a long investigative piece on a Coach-sponsored PR class at Hunter, which reeks of impropriety and dishonesty, and ended up tangling a bunch of college kids up in a fake online PR blog that makes them all look like a bunch of shady, dishonest undercover marketing hacks. "I knew a lot of hell would break loose about the class. And it did," said the teacher. Indeed. The condensed version of the whole sordid tale, after the jump.