digit

Indian press discovers click fraud

Nicholas Carlson · 11/12/07 12:01PM

Indian tech magazine Digit ran a cover story this month exposing a critical flaw in Google's pay-per-click advertising model. That's right — click fraud! The report tells the story of an Indian security analyst named Manish Arora who wrote a script to "simulate human behavior" and game Google's click-fraud detection algorithms. The script didn't work.