'We're Just As Good As NYC,' Lies Rest Of New York
Hamilton Nolan · 05/06/08 08:43AMNew York City: It is surrounded by New York state. This is the key message that state officials are hoping to communicate to you, the public, with their new and improved "I Love NY" campaign [NYT]. "There are a lot of beautiful pictures of serene mountains and lakes. How do you make your mountains and lakes different?" asked an ad exec. By polluting them with dioxin and a plethora of prescription drugs? No, it turns out the answer is to suggest that "we have the pulsating heart and soul of New York City in everything we do." In fact, it looks like the whole campaign is an attempt to slingshot some tourists out of the city for little jaunts upstate. Which will be hard, because New York state pretty much sucks.