In your frigid Friday media column: rumored troubles at the NY Press, Jose Antonio Vargas can't drive, a headline legend retires, Demand Media acts just as you'd expect them to, and Conde Nast will brag about its digital sales.

In January, Demand Media looked like the "future of journalism," as CJR put it. Flush after a soaring IPO, the content farm planned an acquisition spree. Now, thanks to some Google tweaks, Demand Media's stock is plunging.

If you've never gotten excited about an algorithm before, now's your chance. Yesterday Google unveiled changes in their magical search formula designed specifically to weed out results from annoying content farms that churn out dumb articles like "How to Boil Water." Google says the change should affect around 11 percent of all searches and yield more useful information.

In your venturesome Friday media column: Jeff Zucker's rumored to have big plans, People StyleWatch is insanely successful, Demand Media's coming to buy your blog, and Mark Whitaker heads to CNN.

In your yet-another-synonym-for-"snowy" Wednesday media column: HuffPo no longer cool, The Daily's latest launch date, Demand Media's distressingly popular, Michael Cohen leaves the Village Voice, Newsday hires people, and Brian Lehrer's a reasonable guy.

In your odious Thursday media column: Russell Simmons has friends in low places, Virginia Heffernan's out at the NYT Magazine, Brandon Holley has literary plans for Lucky, and Demand Media will now take your money.

Demand Media is the robotic online content mill that pays freelancers paltry sums to churn out stories based on "what's hot" search algorithms. Guess who's about to start "creating articles" for your local newspapers?

Yahoo bought Associated Content, known for churning out search-driven posts with an army of freelancers. The internet company is just the latest trying a hybrid cheap/pricey, highbrow/lowbrow approach to online journalism.

In your Byzantine Monday media column: searching for a rich media savior, a recipe duplication scandal, the future of robot media is $1 per hour, and STEPHEN A. SMITH is back in your area code.