The Rocky Mountain News has rolled the presses for the last time. Here's your Media Crack another-one-bites-the-dust edition:

Dear media companies: Please stop trying to innovate. You're lousy at it. Hearst's supposed "Kindle killer," an electronic reader for magazines, is just the latest in a series of debacles from the moribund print-media business.

The news that Google is placing ads on Google News has sent a renewed wave of handwringing through the newspaper industry. How dare those Googlers make online news a profitable business!

Pundits will say Newsday's desperate plan to charge for the Long Island newspaper's website is some kind of bellwether for the industry. What it really means: Newsday and its owner, Cablevision, have nothing to lose.

Hearst Newspapers could shut down San Francisco's dominant daily, the Chronicle, if unions do not agree to major job cuts. The threatened shuttering would leave the city without a real newspaper. Would anyone notice?

Oh, dear god: The Obama White House is liveblogging itself. What's the point of liveblogging this stuff ourselves when we can just read this stuff in our pajamas?

Michael Kinsley tried making readers pay for news. Didn't work!

Micropayments are the future of content! If I had a nickel for every time I heard that one. Walter Isaacson, a former managing editor of Time, is the latest to pick up this tired banner.

Is it any surprise that print is dying? Not for newspapers. In fits and starts since the 1970s and 1980s, they (and others) have been looking to go electronic but they screwed it up. Watch!

Mailing it in for Hamilton Nolan, who's, er, on assignment, I'm here with your post-inaugural, Nobama media column.

The latest cut in the ever-shrinking kingdom of Larry and Sergey: Google Print Ads, a program which brokered ads in newspapers and magazines. So much for the notion of Google saving the printed word.

Sinking ship Portfolio has one less expensive contract to worry about. Matt Cooper, formerly the D.C. bureau chief of Time, has joined web outfit Talking Points Memo.

The editors and writers of the Los Angeles Times could shut off the presses tomorrow and live off its website, media pundit Jeff Jarvis claims. But the numbers don't add up.

A new kingpin of gay content has just come out to Wall Street: Here Media, which rules queer pay-TV, film, magazines, books, and websites. But has anyone stopped to ask if we need it?

Did you know that the New York Times has a crew of "digital renegades" who are reinventing journalism through interactive graphics and databases? It's true! Too bad they're not working on fixing the newspaper's business.

Succession politics plays out like palace intrigue at the New York Times and questions about how much longer executive editor Bill Keller plans to stay in his job are already stirring. Keller says, "Bullshit."

Everyone wants a sugar daddy to save them. Wall Street has found one in Washington. But the newspaper industry has been batting its eyes in the direction of Mountain View, Calif., home of Google. Ha!

We hear Forbes, the fussily conservative business magazine, is laying off Web and print staff today, and merging the surviving editors and writers into a single newsroom. It only took them a decade.

Dotcom mogul Halsey Minor, the CNET founder, has spent freely on real estate, artwork, and startups. He's having trouble keeping them all. The latest bauble to run aground: San Francisco magazine publisher 8020 Media.

Even as the New Yorker waxes nostalgic on the glory days of the Village Voice, the weekly is severing more of its legacy, including Nat Hentoff, hired in 1958.