Ad money is flying onto the Web. While it hasn't hurt cable TV yet — that business is still seeing a migration of ad dollars from the broadcast networks — Comcast, Time Warner Cable, Cox, Cablevison, Charter and Brighthouse Networks are worried it could. So together, they've created Canoe Ventures, and hired ad-agency veteran David Verklin as CEO. His mission: Convince cable programmers like Walt Disney's ESPN or Viacom's MTV to adopt advertising technology that will automatically place cable commercials, like Internet ads are targeted today.

Verklin is the outgoing CEO of Carat Americas, one of world's largest media-buying agencies. His next gig: He'll take over a cable industry initiative to create a system for developing targeted TV ads.