dannicom

Penthouse buys Adult FriendFinder

Owen Thomas · 12/12/07 01:29PM

Congratulations, Andrew Conru: Danni Ashe is now your coworker. As the porn-magazine business quietly biodegrades in the ashbin of history, the founder of Adult FriendFinder has sold his company, Various Inc., to Penthouse for $500 million. This despite his earlier denials. The price actually seems low, considering Various's projected revenues this year of $340 million. But the porn business has always suffered from a market discount, as distaste thins the ranks of willing investors. FriendFinder's troubles with the Federal Trade Commission, settled one day before the sale was closed last Friday, can't have helped. What's next for Adult FriendFinder's new owner?