An earthquake is just an earthquake. But the tech press corps is desperate to make a commonplace natural event, like today's shaking down in Los Angeles, into a story about their favorite companies. Take Twitter user MissRFTC, who was in mid-pelvic exam when the earthquake struck, and announced this to the world. An hour later, MissRFTC was on the phone with "a senior writer from CNET." (Our first guess was Daniel Terdiman, a CNET reporter who often writes about the Internet's quirky culture, but it turns out it was the utterly straitlaced Dawn Kawamoto, better known for hardnosed reporting on Hewlett-Packard board scandals that led the computer company to sic investigators on her.) We're not sure who worries us more: The compulsive oversharer who felt obliged to Twitter about her 15 minutes in the stirrups of fame, or the reporter who thought this might be a story. But mostly, we're jealous we didn't pick up the phone first.

In a stunt reminiscent of something from Second Life, an unknown perpetrator let loose a remote-controlled flying dildo at a speech yesterday by Garry Kasparov, the famed chess champion defeated by IBM's Deep Blue who now heads up Other Russia, an opposition party that seeks to wrest power from the Kremlin government dominated by Prime Minister Vladimir Putin. As Andy Baio at Waxy points out, it's unclear if the pranksters knew about the infamous interview between Second Life baron Anshe Chung and CNET reporter Daniel Terdiman, video from which is embedded after the jump.

Industrial-sized video game publisher Electronic Arts is in negotations to buy the only real competitor in the sports game market Take-Two Interactive. Take-Two's shareholders want more than EA is offering and may be stalling until the release of the latest Grand Theft Auto installment. The two companies have taken their negotiations public by issuing dueling press releases — and CNET reporter Daniel Terdiman is tiring of it.

CNET senior writer Daniel Terdiman says Second Life is rife with business opportunities. While researching his book The Entrepreneur's Guide to Second Life: Making Money in the Metaverse, he interviewed a whopping two dozenresidents who count on Second Life for their monthly income. His sage advice? "Only the cream of the crop is going to make that kind of money. Most people who do this successfully are going to find that it's not quite that lucrative." Terdiman doesn't mention this one, but we think there's an even more surefire way to make money off of Second Life: Write a book about it.