Lenovo marketing executive David Churbuck is really, really close to Dan Lyons, the Forbes editor recently outed as Fake Steve Jobs. They went to prep school together. They, um, wrestled together. And then they followed each other from job to job. Can anyone say "stalker"? But here's the really scary part. In a post from February, Churbuck describes, at length, a friend with a popular blog who's trying to find advertisers. A friend who, like Dan Lyons as Fake Steve Jobs, experimented with Google's AdSense program and a CafePress store. Except Churbuck persistently refers to the blogger as "her" and "she." Peter Kafka at Silicon Alley Insider thinks Churbuck was "shielding" Lyons's identity. I don't know, Peter. I think there are some deeper identity issues going on here. Let me say it again, folks: prep school wrestling team. You know what that means.

Alas, poor Blogger. Fake Steve Jobs, one of the highest-profile users of the Google-owned blog service is departing for ... Forbes.com? Yes. The online arm of the stuffy business magazine isn't known for hosting blogs, but it's making room for Dan Lyons, the Forbes editor recently outed as Fake Steve jobs, the faux Apple CEO. The only question: Will Lyons get a raise for his troubles? I sure hope so. When last Fake Steve and I made plans to dine out, he proposed a burrito at Pancho Villa, the beloved and cheap taqueria in San Francisco's Mission District.

A year ago, Rich Karlgaard, the publisher of Forbes, promised "the most expensive iPod" to the first person to identify Fake Steve Jobs. It took Brad Stone of the New York Times a year — or an afternoon, depending on how you look at it — but he's now in a position to collect. (We're deeming Karlgaard's prize to be a $599, 8GB iPhone, since the real Steve Jobs likes to tout it as "the best iPod ever.") Stone, of course, unmasked Karlgaard's own employee, Dan Lyons, as the writer of the faux Apple CEO blog. One small hitch in calling Karlgaard to account, however: I doubt Times ethics policies would allow Stone to accept the reward. Update: Karlgaard apparently reads Valleywag. He now proposes that he auction off a $599 iPhone in Stone's honor instead.

New York Times writer Brad Stone was all set to accuse Forbes editor Dan Lyons of being Fake Steve Jobs. The carefully assembled evidence: Phrases like "mwah," "fair enough," and "peace and love" that popped up in both Lyons' blog and Fake Steve's, as well as Lyons' geographical location in Boston, where email headers had long indicated Fake Steve's presence. And Lyons is a published novelist. Faced with this evidence, Lyons didn't even put up a fight.

The jig is up, the secret is out, the game is over: Forbes editor Dan Lyons is Fake Steve Jobs, the now-unmasked author of The Secret Diary of Steve Jobs. Brad Stone of the New York Times, to my dismay, was the one to out Lyons as the faux Apple CEO. It was crushing. I've known for some time now that several Forbes employees were in on the secret. Lyons, as Fake Steve, even hinted at the outing in a post today: "My world, anyway, is about to change." My apologies to readers. But it makes perfect sense. Here are the not-so-coincidental similarities between Lyons's chosen enemies and Fake Steve's.