In the last six weeks, the Citi Bike has become an omnipresent New York City character, appearing on a New Yorker cover, landing a supporting role with Leonardo DiCaprio's e-cigarette, and causing a Wall Street Journal board member nearly to burst into angry, elitist flames over the pernicious "all-powerful bike lobby."

Someone on YouTube is claiming to have taken control of the electronic news ticker outside News Corp.'s Manhattan headquarters and reprogrammed it with anti-Fox News messages. Is it real? Probably not! But it's fun to imagine playing pirate radio with Fox's ticker.

Would there be any other kind of Yes Men stunt if there wasn't Youtube video? Even by the standards of the group's anti-consumerism pranks — portraying themselves as spokespeople for McDonalds, Dow Chemical, and organizations such as Housing and Urban Development and the World Trade Organization — this stunt was something of a cerebral sommersault. The idea was to turn the word of authority from these figures on its head and in the process reveal an inconvenient truth.