It was less than two weeks ago when Ellen Tien told us What Lisa Hoffman is Wearing, and more importantly, what she's Selling. "She's become such a proficient globe-trotter that this year she created a travel-friendly line of skin care products, Lisa Hoffman Night & Day 24 Hour Skincare. 'Most people shop for upcoming seasons,'' Ms. Hoffman said. 'I shop for upcoming locations.'" Today, we find another glowing mention of Lisa in a roundup of celebrity wives who have beauty businesses as hobbies, full of sentences that read like ad copy, eg, "Lisa Hoffman's line, Night & Day 24 Hour Skincare, packages products in sizes that can probably pass muster with even the most ornery airport security agents." But it's not all fluff! Eventually the reporter gets around to asking Lisa whether her husband's fame has helped her business. "Sure it opens doors for me, but if the product wasn't good, nobody would buy it," she replied. Uh huh. And no one would write about it either.