A counterpoint for all you Apple-haters out there: a new study by researchers at Duke University found that "even the briefest exposure to the Apple logo may make you behave more creatively." How did they measure that? By having the subjects list "all of the uses for a brick that they could imagine beyond building a wall." That's science for you! If only gazing at the Apple logo could help me think of a good joke for this post. The actual scientific findings: